I've spent the last 10 years scaling early-stage startups and brands within the entertainment, ecommerce, and SaaS industries. I've developed campaigns that received Shorty Awards (see here and here) and taken companies from $1-10M and $10-40M in revenue.
Whether it's B2B or B2C, marketing at its core connects an audience to your purpose through effective storytelling and meaningful communication. I can help with that.
I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.
Identified areas of opportunity for small and medium-sized businesses in finance, retail, and tech industries to boost productivity and streamline workflows. Provided marketing strategy and guidance to improve follower growth and engagement on social media, optimize spend on paid media, and lift activation and retention on email.
Grew account sign-ups by 36% and customers by 76% over 6 months through user acquisition initiatives. Launched several partner campaigns with brands such as Billboard, Intel, and Primary Wave Music.
Developed a growth experimentation roadmap for both Product and Marketing. Built a partnership program for Creators and NFT projects. Owned and project managed a full-scale rebrand from MomentRanks to Collective.xyz.
As the first full-time marketing hire, I owned performance marketing – driving over 25,000 leads at an effective CPL and scaling us to $10.5MM ARR while managing a $3.5MM budget.
As the social lead on 270+ campaigns, I drove $12.3M in revenue from organic social, 16.1M sessions, growing our community 77% YoY, and conceived viral marketing campaigns.
Singlehandedly built and scaled our paid influencer program to $1M in revenue at a 3X ROAS in 8 months.
“Prab is incredibly intelligent, thoughtful and dedicated to a job well done, no matter the size of the task at hand. He is kind, compassionate and mindful of those around him, a strong collaborator who brings out creativity and vision in others.
His ability as a leader, strategic visionary, and confident decision maker has been beyond impressive. ”
Omaze wins a Shorty Award in the Influencer & Celebrity category for a campaign that I developed and executed featuring Idris Elba.
The Shorty Awards bestow the Gold Honor to a campaign I led marketing strategy on with Game of Thrones, Emilia Clarke, and Omaze.
